“Jennie-O is thrilled to partner with MrBeast, who shares our commitment to giving back to the community,” said Nicole Behne, vice president of marketing at Jennie-O. He created Beast Philanthropy exactly a year ago, and the channel donates 100 percent of its advertising revenue, brand deals and merchandise sales. Known for stunts such as giving away $1 million and adopting every animal in a shelter, MrBeast has focused on philanthropy from his earliest days online. With more than 100 million subscribers on his combined channels, MrBeast, also known as Jimmy Donaldson, is a Greenville native and one of the world’s largest YouTube stars. MrBeast’s video of the event can be viewed at Beast Philanthropy’s YouTube channel here. For more information and photography from the event, visit Because it wouldn’t be a MrBeast event without a challenge, Darren Margolias, Beast Philanthropy executive director and MrBeast channel regular, competed with former Food Network Chopped champion, Chef Kenneth Temple, on the best-looking turkey plate. Elektro Dance Academy, a high-energy, high-caliber dance academy founded by four original Elektrolytes members (winners of MTV's America's Best Dance Crew Season 7), taught the Jennie-O Turkey Dance to volunteers and onsite police officers. 7 event took place at the Pitt County Fairgrounds and drew almost 700 volunteers, including local police officers and football players, lacrosse players and sorority members from East Carolina University, as well as elected officials and other community members. With a value of $266,000, this was the single largest donation in the company’s 80-year history and equates to 120,000 servings of turkey.
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While the event officially started at noon, miles of cars filled with families from the Greenville, N.C., community were already lined up at dawn to ensure they received one of 10,000 free Jennie-O® turkeys.